Men’s Room

talk at a whole new level

A Podcast Hosted by Onimisi Adaba

 
 









Who says men don’t talk?

MEN’S ROOM with Onimisi Adaba is a bold, cross-platform talk series exploring modern masculinity through honest, intelligent, and culturally grounded conversations. At its core, the show creates a safe but unfiltered space for men to speak, reflect, and evolve bridging personal experience with expert insight across topics that shape identity, relationships, work, health, and legacy. Produced between Nigeria and the United States, Men’s Room sits at the intersection of African and global Black experiences, positioning it as a culturally relevant property for both local and international audiences.


OUR VISION

With the changing dynamics of the 21st century and the daily struggle for men to fit into their changing roles and responsibilities,this podcast resonates and addresses these challenges.


OUR APPROACH

The 30-minute podcast consists of interviews with everyday and professional men and (occasionally women), as well as expert opinion in the areas of discourse. Beyond talk, the show uses creative means such as dramatizations and special reports on the subject, contributions by a select crop of journalists/reporters who also participate in the discussions of the subject matter. Each episode includes contributed reports with soundbites from various locations where men typically gather e.g. club houses, basketball courts, men's clinic, gym, sauna, conference rooms, barbers shops etc.

We started with radio, and have moved to a podcast format with audio/visual components. In the future, we intend to develop global platforms with our online forums, conferences and meetings, all aimed at giving men a platform to be heard.

TOPICS

The show will feature topics such as:

  • Identity and purpose

  • Love, sex, and relationships

  • Fatherhood and legacy

  • Mental health and emotional intelligence

  • Money, power, and responsibility

  • Migration and cultural displacement

Each episode blends personal stories, expert insight, and on-the-ground perspectives, creating a layered and relatable narrative that resonates across borders.

With its mix of honesty, vulnerability, and cultural nuance, Men’s Room challenges outdated ideas of masculinity while offering new models rooted in accountability, growth, and community.

The African Diaspora Opportunity

Men’s Room is uniquely positioned to engage the African diaspora market, one of the most culturally connected and digitally active audiences globally. With production spanning Nigeria and Houston, Texas, the show naturally reflects the dual realities of African men at home and abroad, making it highly relatable to:

  • First- and second-generation Africans

  • African-American audiences exploring identity connections

  • Caribbean and global Black communities

  • Migrant professionals navigating cultural transitions


SHOW’S PLATFORM

Podcast is the most effective means of communication as it is much easier and cheaper to acquire and so guarantees a wider audience than television. The average phone today has in-built apps that are ready to use. Because it is talk oriented, NN24 Podcast fits the format. The 30 minute program will be the first of its kind, highlighting daily challenges men face and can identify with regardless of their status. The show will feature on podcast platforms like NN24, Spotify, Apple Radio etc

AUDIENCE DEMOGRAPHICS

The Everyday Nigerian Man - entrepreneur, learned & the non-learned, farmers, CEOs, professionals, retirees, youths, small & medium businesses owners and expert women. Our target audience consists of men (and women) from the legal age of accountability to the age where their ideals and values are already formed; but in no way excludes the older generation who are more set in their ways.

  • Core audience: 21 – 55 years 

  • Secondary audience: up to 75 years 

  • Locations: Lagos & Abuja 

  • Language: English

  • Proposed Time Slot: Tuesday 8:30 - 9:00 pm  

  • Start Date: July 2026





SHOW CONTENT (2026)

  • Brotherhood and Mentorship

  • Men in Polygamous Relationships

  • Fatherhood in various cultures

  • Migration: What changes when men relocate

  • Career development

  • Entrepreneurship

  • Finances: Investment Opportunities

  • Health & Wellbeing

  • Emotional Intelligence

  • Communication

  • Marriage Abroad

  • Last Will and Testament

  • Starting Over – can I get a Fresh Start?

  • Imprisoned – Men in Jail

  • Let’s Talk About Sex

  • Fist Talk – Domestic Abuse

  • Financial Security in Marriage – the Three R’s

  • Mentoring - Boys to Men

  • The In-Laws

  • Breadwinners: Managing who wears the pants?

  • Taboos: Living with HIV/AIDS

  • Fatherhood: Ups and Downs

  • Exercise & Physical Health Mental Health/Wellbeing

  • Men are from Mars

  • Legacy





PRODUCTION TEAM

The program is shot in Houston, Texas and Nigeria. The production team comprises seasoned professionals with the technical expertise to write and produce a creative masterpiece designed to hold the attention of the audience with carefully crafted inserts with which to create seeds of action, ownership and entertainment in the audience and stakeholders alike.

The production is multi dimensional and will be optimised for a variety of media platforms: on radio, as well as on an interactive online platform where trivia games will allow the everyday Nigerian Man to participate and identify with the program while winning prizes and freebies.



PRODUCTION DESIGN/SEGMENTS

The Show’s Breakdown/Segments:

  1. Opening Montage

  2. Intro (Break)

  3. Report/Dramatization (Break)

  4. Main Discussion (Break)

  5. Men & Their Toys (The Gadget Shop)

  6. Down time (Music pique) (Break)

  7. Promotions/Competition

  8. Feedback/Audience Participation

  9. Closing




SPONSORSHIP & BENEFITS

Highlights - In line with 

  • Your Brand Vision  

  • Your Brand’s target audience and their needs 

  • Your Brand’s Perspective

  • Direction and Goals for the Future 

  • Your Brand’s Access, Convenience and Availability

  • Your Brand’s Uniqueness and Style

  • Your Brand’s Alignment with the Profile of this podcast




Benefits to Sponsors:

  • Title Name - ‘Men’s Room in association with... (company name)

  • 15/30/60 Seconds AD Spots/Jingles during the broadcast/week Announcements

  • Hypes

  • Live Appearances

  • News Mentions

  • Adverts (banners/audio/video) on Station Website

  • Digital Marketing (Online PR, Social Media Management, Blogs, Chat Rooms, Digital Ads, Email/Text Marketing, Newsletters, Bulk SMS Marketing)

  • Media/PR: Sponsor’s Branding on promotional material on multiple platforms Promo Materials: creative ideas & designs for flyers, banners etc Market Launch

  • Product Give-aways on air and online







SPONSORSHIP LEVELS


PLATINUM Sponsorship: =$10,000 - Category includes;

  • The TITLE Sponsor will have the highest visibility on all levels and hold the first rights of refusal. The TITLE Sponsorship Category includes:

  • The TITLE Sponsor exclusively secures rights for themselves, company or brand in an agreed form of words. E.g., ‘(SPONSOR’S NAME Official Sponsor of The Men’s Room)

  • Company/brand will be the lead brand used to market the program on ALL marketing materials

  • Company/brand will be the lead brand used to market the program on ALL marketing materials

  • Acknowledgement of the brand of your choice as the Title Sponsor of the program on all promotions and publicity including TV, Radio, Billboards, Web and PR

  • Company marketing materials can be distributed at media launch and other specified events

  • Permission to use “The Men’s Room’’ Sponsor logo on advertisements and promotional materials

  • Acknowledgement of the brand of your choice as the Title Sponsor of the program on all promotions and publicity including TV, Radio, Billboards, Web and Press. The TITLE Sponsor exclusively secures rights for themselves, company or brand in an agreed form of words. E.g., ‘(SPONSOR’S NAME Official Sponsor of The Men’s Room)

  • Permission to use the program as part of Company/Brand marketing plan for duration

  • Advert on Station Website for 12 weeks (Top Banner, Sponsor’s Links, Listen Live Banner, Brand Activation/Updates on Facebook/Twitter/Instagram/Google + Ad Spots, Hypes and Appearances (high frequency)

  • Digital Marketing for 3 months (Online PR, Social Media Management, Blogs, Chat Rooms, Digital Ads, E.g., ‘(SPONSOR’S NAME Official Sponsor of The Men’s Room)

  • Permission to use the program as part of Company/Brand marketing plan for duration

  • Advert on Station Website for 12 weeks (Top Banner, Sponsor’s Links, Listen Live Banner, Brand Activation/Updates on Facebook/Twitter/Instagram/Google +)

  • Ad Spots, Hypes and Appearances (high frequency)

  • Digital Marketing for 3 months (Online PR, Social Media Management, Blogs, Chat Rooms, Digital Ads, Email/Text Marketing, Newsletters, Bulk SMS Marketing)



GOLD Sponsorship: =7,500 - Category includes;

  • Ad Spots, Hypes and Appearances (mid frequency)

  • Company/brand will be used to market the program on ALL marketing materials Acknowledgement of the brand as the Associate Sponsor of the show on all promotions and publicity including TV, Radio, Billboards, Web and Press.

  • Permission to use the program as part of Company/Brand marketing plan for duration Advert on Station Website for 8 weeks (Right Side Banner, Sponsor’s Links, Brand Activation/Updates on Facebook/Twitter/Instagram/Google +)

  • Digital Marketing for 3 months (Online PR, Social Media Management, Blogs, Chat Rooms, Digital Ads, Email/Text Marketing, Newsletters, Bulk SMS Marketing)

  • Company marketing materials can be distributed at media launch and other specified events

  • Permission to use “The Men’s Room’’ Sponsor logo on advertisements and promotional materials



SILVER Sponsorship: =$5,000 - Category includes;

  • Ad Spots, Hypes and Appearances (lower frequency)

  • Company/brand will be used to market the program on ALL marketing materials Acknowledgement of the brand as the Associate Sponsor of the show on all promotions and publicity including TV, Radio, Billboards, Web and Press.

  • Permission to use the program as part of Company/Brand marketing plan for duration Advert on Station Website for 4 weeks (Bottom Banner, Sponsor’s Links, Brand Activation/Updates on Instagram/Google +)

  • Digital Marketing for 2 months (Online PR, Social Media Management, Blogs, Chat Rooms, Digital Ads, Email/Text Marketing, Newsletters, Bulk SMS Marketing)

  • Company marketing materials can be distributed at media launch and other specified events

  • Permission to use ‘Men’s Room’ Sponsor logo on advertisements and promotional materials.



BRONZE Sponsorship: =$2,500 Category includes;

  • Ad Spots and Hypes (low frequency)

  • Company/brand will be used to market the program on SELECTED marketing materials Acknowledgement of the brand as the Associate Sponsor of the show on all promotions and publicity including TV, Radio, Billboards, Web and Press.

  • Permission to use the program as part of Company/Brand marketing plan for duration Digital Marketing for 1 month (Online PR, Social Media Management, Blogs, Chat Rooms, Digital Ads, Email/Text Marketing, Newsletters, Bulk SMS Marketing)

  • Company marketing materials can be distributed at media launch and SPECIFIED events Permission to use ‘Men’s Room’ Sponsor logo on advertisements and promotional materials



THE HOST

Onimisi J Adaba (OJ) is a respected broadcaster from Nigeria. As a media professional, he has explored the different strata of broadcasting; from management, anchoring, reporting, producing, voicing to training for both radio and television. For over 10 years, he was on the Nigerian airwaves as an on-air-personality, hosting a radio Jazz show on Aso Radio, Abuja. He later added his unique flair of a quality voice, great presentation and rich content to Cool FM Abuja/Lagos & NN24. He became the head of station for Cool/Wazobia/NaijaInfo FM Stations in Lagos, and coordinates Abuja, Kano & Port Harcourt,and also a team lead birthing Cool TV and Wazobia TV. He is married with 3 children, and is currently



WHO WE ARE

Men’s Room is produced by One23 Communications in partnership with Africa-Related Inc. We are global media and content companies dedicated to developing, producing, and distributing culturally resonant stories from Africa to the world. With an operational presence in Nigeria and the United States, we sit at the intersection of African storytelling and global media ecosystems, creating content that is both locally authentic and internationally accessible. As global demand for authentic African narratives continues to grow, we are strategically positioned as a bridge between Africa and its diaspora connecting stories, audiences, and opportunities across continents.




Past Episodes

Contact: 

 www.africarelatedinc.com/mensroom

Youtube: www.youtube.com/africarelatedinc  
Tel:  +234.803.312.0944
africarelated@gmail.com


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